Main idea for the video is to have a male student who appears to bully people and acts rough but on the inside the song explains the issues of the bully and why he acts like that. The next verse of the song focuses on female bully and her insecurities and explains why she's a bully or why she is being bullied.
During the verses the camera will be focused on the bully while the singer follows them around singing at the same time as though he's invisible or his/her self conscious beating at them in it's self, bullying them.
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